As a business owner, it is obviously good business practice to offer your customers multiple options to pay for your goods and services. There are many published statistics that directly correlate retail sales increases with the number of payment options available to consumers. While each of your customers may have personal reasons for choosing their payment options, there is broader statistical data that will help you as a business owner, understand which payment options can maximize revenuesfrom the products you sell.
Based on average U.S. debit transaction of $39.00, assume 11% of prospective customers do not purchase because they do not have the cash available.
Assume a $35 increase in transaction size from 20% of your customers